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Marketing vs advertising vs promotion


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Related Library Topics It's easy to become confused about these terms: advertising, marketing, promotion, public relations and publicity, and sales. The terms are often used interchangeably. However, they refer to different -- but similar activities. Some basic definitions are provided below. A short example is also provided hopefully to help make the terms more clear to the reader.

Marketing and advertising tips, marketing plans

Unlike their comparatively dry, text-based PPC cousins, Facebook ads are powerfully visual. The very best Facebook ads blend in seamlessly with the videos, images, and other visual content in users’ News Feeds, and this enables advertisers to leverage not only the strongly persuasive qualities of visual ads but to do so in a way that conveys the aspirational messaging that makes high-quality ads so compelling.

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Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. When evaluating each solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. Some people insist on comparing Facebook Ads to the Google Display Network, and while the two platforms share some similarities (as detailed in this comprehensive Facebook vs. Google Display Network infographic ), the ways in which the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert, not in opposition.

Advertising & Marketing Industry News - AdAge

Until recently, many advertisers viewed Google AdWords and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of all sizes to make a difficult decision about which platform was right for their needs a false dichotomy that remains confusing and misleading to those new to online advertising.

One of the biggest misconceptions among those new to PPC is that whoever has the largest advertising budget somehow automatically “wins” at Google ads. Fortunately, nothing could be farther from the truth as AdWords focuses primarily on the quality and relevance of ads, not how much advertisers spend.

Sales involves most or many of the following activities, including cultivating prospective buyers (or leads) in a market segment conveying the features, advantages and benefits of a product or service to the lead and closing the sale (or coming to agreement on pricing and services). A sales plan for one product might be very different than that for another product.

The Google Display Network, which offers advertisers more visual ads such as banners, spans approximately 98% of the World Wide Web, making it a great choice for advertisers who want to accomplish marketing goals that aren’t necessarily as conversion-driven as those of PPC ads, such as raising brand awareness.

Certain keywords may cost more than others – such as those in the financial industry, which are traditional among the most expensive of any professional sector – but how much advertisers have to bid will depend largely on the quality and relevance of their advertisements. Some metrics are more important to Google in its evaluation of quality and relevance than others, such as click-through rate , which is considered a reliable indication of an ad’s overall quality and appeal.

This unit award provides an introduction to good practice in mobile marketing and explore how it fits within the communications mix. It also looks at ways in which the channel can be maximised and how success in mobile marketing can be measured.

Compared to Google AdWords, Facebook Ads (as we know it today) is the scrappy newcomer, but in fact, Facebook has been refining and improving its advertising solution for several years. Today, Facebook Ads is a pioneer in the sphere of paid social and has become a central part of many business’ digital marketing strategies.


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